The VON Consulting Group logo consists of three components, the circle, the square and the ladder.
The circle and the square represent the two fundamental components required for a business to be successful.
Technical knowledge required to produce a product or service that customers are willing to pay for, i.e. a roofer knowing how to install a roof.
The business management knowledge and skills required to run the business, such as accounting, cash flow management, employee supervision, efficient business process, etc…
The two skills are as different as the shapes and colors used in the logo. Many businesses and business owners discover too late that both of these very different skills are required for their business to be successful.
The ladder represents the steps along the way to a successful and rewarding business. The rungs of the ladder represent different skills, knowledge, experience or processes that every business must learn and develop.
A vertical ladder implies increased difficulty and risk when moving from one rung to the next and success is only achieved at the end of the ladder. That is not necessarily true in business, success can and is achieved at each rung along the ladder and usually the most difficult and high risk steps occur at the beginning of the business process.
The VON Consulting Group ladder is set horizontal, representing a path and once started, each step is no more or less important than the prior.
The solid blocks within the ladder represent the points of success recognized by the business and the business owner. The measurement of success is unique to you and your business, be it profit, gross sales, reputation, industry recognition, quality of life or lifestyle. When and how those success points are achieved are completely unique to you and your business.